AEH started Brand consulting in 2014 having successful launching of German brands like Alex Cosmetics, Hoyer, Martina Gebhardt and CREME21 with partners in South Korea and started importing and exporting cosmetic products in 2018 and achieved its first goal of having a supply chain with German drugstore channels and distributing Korean Brands in other European countries like Poland, the Czech Republic and many more. The latest pitch of AE Holding in the field Beauty and Personal Care is the South Korean skincare brand JMsolution, which started producing products with AEH, especially made for the European Market, under the brand name JMsolution Europe.

AE Holding will expand its business carrying well-known beauty brands to the European market. Ultimately, AEH will empower brand owners to grow distribution in Europe.